What Am I?
I like to build things. All kinds.
It started as a little kid, with the typical stuff; blocks, Legos, Lincoln Logs, mud. As I found I had a knack, I started to build houses and dragons and spy kits and maps and even a whole carnival which I used as a backdrop for a stop-motion piece I was filming. I was 11 and I made these things out of the simple materials around me. Construction paper and toothpicks and glue. I made them out of paper shopping bags, cardboard and other “found” objects. I learned key skills here. Enough to get me on over to art school where I honed those skills to a point. It was here that I first discovered how to combine my talents in the material world with those I was about to develop in the digital. The computer and it’s toolbox of software opened up wide avenues of learning and expression for me.
So I moved into the digital world. My first employ was in an architectural design studio where I used my knowledge and skills to bring to life 2D and 3D renderings of spaces for clients like MTV, JPMorgan and Tiffany. I used Photoshop, 3D Studio MAX, AutoCAD. I created mood boards both physical and digital. I became quite the large scale format printing expert. I was key in moving all of the creative reviews from a “print and ship” model to a “post and view” model via the company’s brand new intranet which I helped build. I attended client meetings and presented my work for the first time. I was learning key skills here but I was also developing a passion for the digital space and it started to consume me. I was online constantly. It was the first time I really started to really dabble in web design/development. I was a huge online gamer and I loved the interaction that allowed. I wanted to build digital things and found out I could. I learned here that I was creative AND technical. I had these skills all my life but it was only then that I recognized it.
I started a side company with a friend called CJWebmaster (remember web-masters?) and we built our first site. It was for a company called Tie Dyed Turtle. We used Front Page. It was February 1998. It was here that I learned how to program and to develop and to produce. It was here that I learned a little about writing and manipulating code. It was here that I learned to sell myself and my services and where I also learned how to bring the goods. It was here that I started to realize that I wanted to have a career in the world of interaction. I wanted to play purely in the digital.
My skills got me a job at a large advertising agency where I started to learn a lot about things like marketing, strategy, ROI, analysis, media, planning, insights, PR. It was where I created my first campaign. It was where I realized that I was a part of the advertising world. It’s where I first got the title Art Director. It’s where I learned many key skills. I moved around this new agency world with it’s many changes and complexities for 10 years. I now find myself at a smaller, more agile shop and my title is that of Creative Director, Interaction. It sounds great as a far as titles go but I don’t feel like it’s descriptive enough of what I do or where I’ve been. A lot of people like to call folks like me Creative Technologists (not a new term, I know) and that feels about right, but I’d like to hear what you think.
Here’s what we know: I can design, whether it’s in Photoshop or with a pencil. I can write. I’m very good at the conceptual level. I am fluent in HTML, CSS and XML. I can dabble in JavaScript and PhP. I can build, host and manage a website on my own. I’m a marketer. I can key out a green-screen. I’m excellent with a hot-glue gun. I’m engaged in the social space. I like to take things apart and am good at putting them back together. I like to make art. I can inspire. I can lead.
What am I? Other then just the cog who writes this blog. Let me know.





2 Comments:
Great post Carl. Unlike your desire to build things, I’ve always been driven by a desire to take things apart, as a means to find out exactly how they work. the best example is my dad’s bike, which I systematically stripped of every part back in the 70′s. I had every intention of putting it back together “someday”, but it never happened. Once I learned how everything worked, it was no longer necessary to re-assemble it. My drive is to always find out why and how something works.
Sean McGinnis
10:10 am
Hey Sean. I love that curiosity factor and definitely have a germ or two of it myself. The fact that you never put the bike back together shows the intensity of your desire for learning and that is pure awesomeness. Thanks for commenting on the post.
Carl
3:04 pm