Mon Bijou

This online jewelry creation experience was paired with a retail product which included codes to unlock new bead kits online. In addition, a TV spot catering specifically to tween girls ran during Saturday morning primetime.


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Creative Director: Carl Sorvino
Art Direction: Kristen Krone, Carl Sorvino
Design: Kristen Krone, Joe Schorn
Copy: Timothy Stapleton
Illustration: Kevin Bapp, Carl Sorvino